JordanLipson
Turning promises into execution.
Jordan Lipson has been Chief Operating Officer of TransPlus since June 2021, leading onboarding, support and the operating processes behind the customer experience. Before joining TransPlus, Jordan spent nearly 20 years building and operating his own apparel manufacturing business, modernizing the company before its sale to LMAG. He then spent five years improving operations across LMAG's portfolio companies. At TransPlus, his focus is simple: make it easier for customers to get live, get help and get value from the software.
Jordan Lipson is Chief Operating Officer of TransPlus, running onboarding, support, and the processes that determine whether software actually delivers what the demo promised.
He knows the customer's side of that equation personally. Jordan spent nearly 20 years as an entrepreneur, transforming a legacy apparel manufacturing business with modern technology, the same journey every fleet takes when it moves off paper and spreadsheets. He built it, ran it, and sold it to LMAG, a private equity group, then spent five years inside LMAG rebuilding processes across its portfolio of companies.
Jordan joined TransPlus in June 2021, with a mandate to build operations that scale without losing the personal service customers came for. The commitments TransPlus makes publicly are his to keep: onboarding in 30 to 90 days, and support answered by people who know trucking.
He is a builder of systems who came up as an owner, which means he designs every process by asking what it costs the customer, not what it saves the vendor.
Away from work, Jordan is busy with his two young daughters, and otherwise found in a hockey arena, on a baseball diamond, or on his electric skateboard.
Operator & entrepreneur
Built, modernized and sold his own company.
Spent nearly 20 years building an apparel manufacturing business, moving it onto modern technology before its sale to LMAG.
Private equity operations
Five years improving how companies operate.
Worked across LMAG's portfolio companies, rebuilding processes and improving the systems behind their operations.
TransPlus
Leading the customer operation since 2021.
Leads onboarding, customer support and the operating processes that turn a signed customer into a successful one.
How Jordan operates
Simple. Accountable. Customer-first.
Start with the customer's cost.
Every process starts with the same question: what does this cost the customer, in time, effort or disruption? Jordan's approach is to remove friction for the customer, not simply move it somewhere else internally.
Get customers live, and get it right.
TransPlus targets onboarding in 30 to 90 days. Jordan's focus is making the path to go-live clear, accountable and predictable from the beginning.
Put someone knowledgeable on the other end.
When a customer needs help, they should reach someone who understands both the software and the realities of trucking. That's the standard Jordan sets for TransPlus support.
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