Meet Our Leadership Team
"We are committed to building an innovative company that provides long term value
for our customers"
Jake McGuire, CEO
TransPlus Executive Team
Jake McGuire
Jake McGuire joined TransPlus in January of 2021 after the successful acquisition of the company by Banyan Software. With 15+ years of experience leading software companies like Big Road, an HOS and ELD SaaS provider, to impressive new heights, Jake is uniquely suited to help TransPlus grow to meet the needs of the transportation industry.
He has a proven reputation for building award winning teams and has an intuitive understanding of technology. His ability to operationalize go-to-market strategies with a systemic, customer centric and data driven approach enables him to drive efficient and measurable growth.
In the warmer months he is an avid golfer but once the snow hits he tries to make time for snowboarding trips in the beautiful Canadian Rockies. He has a passion for animals and loves spending time with his dog and family.
Jordan Lipson
In his role as Vice President, Operations, Jordan brings almost 20 years of entrepreneurial experience to the TransPlus team. Over the course of his career, Jordan has built a reputation as a proven leader who leverages modern technology to help transform legacy businesses within the apparel manufacturing industry.
After spearheading the successful sale of his business to a boutique private equity firm, Jordan spent the next 5 years of his career with the LMAG group of companies, driving inter-departmental innovation and process improvement across the organization. A charismatic leader with a knack for framing elegant solutions to complex business problems, Jordan joined the TransPlus team in June 2021 with a focus on engineering scalable processes and organizational structures to facilitate exponential growth.
When he’s not busy working or doting over his two young daughters, you’ll likely find Jordan in a hockey arena, on a baseball diamond or whizzing by on his electric skateboard. Don’t tell his mom.
Sandy Kraemer
In her primary role as TransPlus’ Financial Controller, Sandy Kraemer uses her 30 years of experience to help guide the company’s financial strategy. Employed with TransPlus since 2002, she frequently finds herself navigating multiple projects and she works closely with the executive team to improve efficiencies across the business.
While she keeps a close eye on the company’s finance and accounting operations, she also ensures that day to day operations run smoothly and that all employees find TransPlus a welcoming, interesting, and fun place to work.
Sandy is married and has 3 adult sons. When she can find the time, she enjoys yoga and water aerobics. She is also looking forward to the day when she can finally travel again!
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Michael Estabrooks
Michael Estabrooks joins TransPlus with 10 years of experience creating products and solutions that enable customers to have a successful ‘Digital first’ strategy. As Director, Product and Engineering Michael will be transforming how customers use Fleet Manager through the modernization of modules and improved integrations.
Owning a Product has allowed Michael to contribute to Product Marketing, Sales efforts, Product Development, Customer Success and Support, and other facets that are important to managing a great Product. He also has 14 years of Information Technology experience which provides a sound technical foundation to complement his Product expertise.
For Michael, Football season becomes Hockey season becomes Baseball/Golf season becomes Football season; whether it’s playing, coaching, or watching his three girls.
Jason Peterson
Jason Peterson has a long track record of successes in senior sales leadership and global enterprise sales roles. With over 20 years experience he has worked with large established organizations like SAS and BAE Systems, as well as early stage start-ups, positioning leading edge disruptive technologies.
Whether it was selling directly, leading his teams, or working with channel partners, Jason attributes his success to disciplined execution of proven data driven sales methodologies and processes coupled with a truly customer centric approach. His hard work has generated numerous multimillion-dollar deals, awards and a long list of loyal customers.
A mantra that Jason lives by that encapsulates his approach perfectly is, “Don’t sell to people, create buyers.”
During his free time Jason enjoys staying active outdoors with golf and biking in the summer and snowboarding in the winter. He is also a proud father who currently resides in Toronto with his wife and two daughters.
Let’s Drive Your Business
Forward Together.
