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executive leadership

Meet the TransPlus Leadership Team

We are committed to building an innovative company that provides long term value for our customers.

Headshot of Jake McGuire

Jake McGuire

Jake McGuire joined TransPlus in January of 2021 after the successful acquisition of the company by Banyan Software. With 15+ years of experience leading software companies like Big Road, an HOS and ELD SaaS provider, to impressive new heights, Jake is uniquely suited to help TransPlus grow to meet the needs of the transportation industry.

He has a proven reputation for building award winning teams and has an intuitive understanding of technology. His ability to operationalize go-to-market strategies with a systemic, customer centric and data driven approach enables him to drive efficient and measurable growth.

In the warmer months he is an avid golfer but once the snow hits he tries to make time for snowboarding trips in the beautiful Canadian Rockies. He has a passion for animals and loves spending time with his dog and family.
Headshot of Jordan Lipson

Jordan Lipson

Chief Operating Officer
In his role as Chief Operating Officer, Jordan brings almost 20 years of entrepreneurial experience to the TransPlus team. Over the course of his career, Jordan has built a reputation as a proven leader who leverages modern technology to help transform legacy businesses within the apparel manufacturing industry.

After spearheading the successful sale of his business to a boutique private equity firm, Jordan spent the next 5 years of his career with the LMAG group of companies, driving inter-departmental innovation and process improvement across the organization. A charismatic leader with a knack for framing elegant solutions to complex business problems, Jordan joined the TransPlus team in June 2021 with a focus on engineering scalable processes and organizational structures to facilitate exponential growth.

When he’s not busy working or doting over his two young daughters, you’ll likely find Jordan in a hockey arena, on a baseball diamond or whizzing by on his electric skateboard. Don’t tell his mom.
Headshot of Luke Reimer

Luke Reimer

Chief Marketing Officer
With over 15 years of experience, Luke Reimer is a proven leader in tech sector revenue marketing. As Chief Marketing Officer, he specializes in demand generation, leadership, and frameworks for growth.

His strategic planning and data analysis skills have led to substantial increases in ARR and successful funding rounds. Luke has been instrumental in scaling businesses at ThinkData Works, Loopio, Igloo Software, and BlackBerry.

Committed to team development and mentorship, Luke balances his professional achievements with personal interests in backcountry camping and exploring the outdoors with his wife and two daughters.
Headshot of Jason Peterson

Jason Peterson

Vice President, Sales
Jason Peterson has a long track record of successes in senior sales leadership and global enterprise sales roles.  With over 20 years experience he has worked with large established organizations like SAS and BAE Systems, as well as early stage start-ups, positioning leading edge disruptive technologies.

Whether it was selling directly, leading his teams, or working with channel partners, Jason attributes his success to disciplined execution of proven data driven sales methodologies and processes coupled with a truly customer centric approach.  His hard work has generated numerous multimillion-dollar deals, awards and a long list of loyal customers.

A mantra that Jason lives by that encapsulates his approach perfectly is, “Don’t sell to people, create buyers.”

During his free time Jason enjoys staying active outdoors with golf and biking in the summer and snowboarding in the winter. He is also a proud father who currently resides in Toronto with his wife and two daughters.
Headshot of Sandy Kraemer

Sandy Kraemer

Director, Finance
In her primary role as TransPlus’ Director, Finance Sandy Kraemer uses her 30 years of experience to help guide the company’s financial strategy. Employed with TransPlus since 2002, she frequently finds herself navigating multiple projects and she works closely with the executive team to improve efficiencies across the business.

While she keeps a close eye on the company’s finance and accounting operations, she also ensures that day to day operations run smoothly and that all employees find TransPlus a welcoming, interesting, and fun place to work.

When she's not planning her next travel destination, Sandy enjoys spending time with her family and friends, and going on long walks with her dog Drake! 
Headshot of Michael Estabrooks

Michael Estabrooks

Director, Technology
Michael Estabrooks joins TransPlus with 10 years of experience creating products and solutions that enable customers to have a successful ‘Digital first’ strategy. As Director, Technology Michael will be transforming how customers use Fleet Manager through the modernization of modules and improved integrations.

Owning a Product has allowed Michael to contribute to Product Marketing, Sales efforts, Product Development, Customer Success and Support, and other facets that are important to managing a great Product. He also has 14 years of Information Technology experience which provides a sound technical foundation to complement his Product expertise.

For Michael, football season becomes hockey season becomes baseball/golf season becomes Football season; whether it’s playing, coaching, or watching his three girls.
Headshot of Scott Currie-Mills

Scott Currie-Mills

Director, Product
With over 20 years in the industry, Scott Currie-Mills uses his technical skills, business acumen and passion for customer service to plan the strategic vision for Trans Plus and lead the direction of the product.

Scott previously led the successful expansion of TransPlus’ EDI capabilities and as Director of Product he will leverage that experience to help liaise between the Engineering, Sales, Marketing, Support and Implementation teams to ensure all aspects of the software share the same high level of quality.

While Scott may tell you his first passion is working, he also enjoys doing home renovations, travelling, and playing hockey and golf.

Want to join a great team?