Jason Peterson

Jason Peterson is Vice President of Sales at TransPlus, with more than 20 years in senior sales leadership and global enterprise sales, including work at SAS and BAE Systems.

His career spans large established organizations and early-stage startups, and every mode of selling: direct, leading teams, and working through channel partners. The method has stayed constant throughout: a disciplined, data-driven sales process, built around what the customer is actually trying to accomplish.

Jason sums up his approach in one line: "Don't sell to people, create buyers." For a fleet evaluating TransPlus, that means the sales conversation is built on fit and numbers, not pressure. His job is to give an owner what they need to reach their own conclusion.

Away from work, Jason golfs and bikes in the summer and snowboards in the winter. He lives in Toronto with his wife and two daughters.