JasonPeterson
Fit and numbers, not pressure.
Jason Peterson is Vice President of Sales at TransPlus. He brings more than 20 years of experience in senior sales leadership and global enterprise sales, including roles with SAS and BAE Systems.
His career spans large established companies and early-stage startups, with experience selling directly, leading sales teams and working through channel partners. At TransPlus, his approach is simple. Understand what a customer is trying to accomplish, determine whether the product is the right fit, and give them the information they need to make the decision.
Jason Peterson is Vice President of Sales at TransPlus, with more than 20 years in senior sales leadership and global enterprise sales, including work at SAS and BAE Systems.
His career spans large established organizations and early-stage startups, and every mode of selling: direct, leading teams, and working through channel partners. The method has stayed constant throughout: a disciplined, data-driven sales process, built around what the customer is actually trying to accomplish.
Jason sums up his approach in one line: "Don't sell to people, create buyers." For a fleet evaluating TransPlus, that means the sales conversation is built on fit and numbers, not pressure. His job is to give an owner what they need to reach their own conclusion.
SAS & BAE Systems
Enterprise sales at global organizations
Jason built experience in senior sales leadership and global enterprise sales at SAS and BAE Systems, working with complex organizations and buying processes.
Sales leadership
Direct. Teams. Channel partners.
His career has covered multiple ways of taking a product to market, from selling directly to leading teams and working through channel partners.
20+ years in sales
A process built around the buyer
Across established companies and early-stage startups, Jason has relied on a disciplined, data-driven sales process focused on what the customer is actually trying to accomplish.
How Jason sells
Listen. Qualify. Prove it.
Understand the problem before pitching the product.
Jason believes a good sales conversation starts with understanding what the customer is actually trying to accomplish. The goal isn't to push TransPlus into every conversation. It's to understand the operation first.
Fit matters more than pressure.
Not every prospect needs the same thing. Jason's approach is to be clear about where TransPlus fits, where it doesn't, and give customers the information they need to make their own decision.
Put the numbers behind the decision.
A TMS has to make operational and financial sense. Jason focuses the conversation on the daily operation, costs and expected value that customers can evaluate for themselves.
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