Top 5 Strategies to Improve Driver Retention

Driver retention is and continues to be a challenge in the trucking industry — making it difficult for freight companies to find quality, experienced drivers for their fleets. With the continued struggle to attract and retain qualified truck drivers, freight companies are looking for new strategies to improve driver retention. This list of our Top 5 Strategies to Improve Driver Retention may help trucking and transport companies reduce turnover, lower recruitment costs, and build a more stable workforce. 

How Can Freight Companies Improve Driver Retention?

Driver retention continues to be a critical concern for the freight industry.
‍

The American Trucking Associations (ATA) reported that the annual turnover rate for large freight carriers was 91% in 2019 — a statistic that highlights the challenge of driver retention. With a projected driver shortage that may reach over 100,000 by 2030, freight companies are under incredible pressure to not only recruit new talent but to keep the experienced drivers they already have on staff. High turnover leads to increased recruitment and training costs, reduced efficiency, and a negative impact on customer service. Implementing strategic, driver-focused approaches to employment is no longer an option but a necessity for long-term success.

Here are a few strategies to help trucking and freight companies improve driver retention:

‍

1. Provide Competitive Wages and Benefits

The trucking industry is built on miles and competitive compensation is critical to driver retention. Drivers are always concerned about their compensation and salaries, not just their per-mile rate. The average truck driver salary in the United States hovers around $60,000-$70,000 per year — and in Canada the average annual salary is $55,000-$75,000 CAD. Top freight carriers often exceed these numbers with performance bonuses, detention pay, and quality benefits. By offering comprehensive health, dental, and vision insurance, along with a strong retirement plan, companies demonstrate a commitment to the long-term health and well-being of drivers and can reduce their inclination to leave.

2. Promote Communication and Transparency

Clear, consistent, and transparent communication is the foundation of a strong driver-company relationship. Drivers can feel isolated on the road, so regular check-ins from dispatch, clear instructions, and open channels for feedback are critical to retaining experienced drivers. Employing modern communication tools — like mobile TMS driver apps — and actively asking for driver input on routes, schedules, and operational improvements can build trust and make drivers feel heard and valued, which builds a stronger sense of belonging.

3. Create a Supportive Work Environment

A supportive work environment extends beyond fair compensation and benefits, it includes understanding the unique challenges of a driver's life on the road. This means respecting time at home with family, providing flexible scheduling options when possible, and making sure that dispatchers are empathetic and helpful, not just task-oriented. Creating a culture that prioritizes driver well-being, offers help during personal challenges, and celebrates achievements can turn a job into a career.

4. Make Safety and Equipment a Priority

Drivers spend many hours in their trucks and this makes the quality and safety of their equipment non-negotiable. Investing in modern, well-maintained vehicles equipped with the latest safety features, comfortable amenities, and reliable technology signals to drivers that their safety and comfort are important. Proactive maintenance schedules and quick, efficient repairs when mechanical issues come up prevent frustration, reduce downtime, and reinforce a company's commitment to its drivers.

5. Provide Advancement Opportunities

It is important to demonstrate a clear path for professional growth for drivers. The opportunity to advance can be a powerful motivator for many. Many experienced drivers seek opportunities beyond just driving, such as becoming a driver trainer, a safety supervisor, or transitioning into dispatch or fleet management roles. Providing employees with mentorship programs, training for advanced certifications, or even supporting further education shows a long-term investment in your drivers' careers and creates a sense of loyalty.

‍

READ MORE: Will the Trucking Industry Grow in 2026?

‍

This list of Top 5 Strategies to Improve Driver Retention is about more than filling seats — it's about building a sustainable, efficient, and profitable freight operation. By focusing on compensation, communication, support, safety, and growth, trucking companies can create a loyal and productive team.
‍

Are you ready to optimize your operations and support your drivers more effectively? Contact TransPlus to find out how the TransPlus TMS platform can streamline your management processes, improve communication, and provide the tools you need to build your team!